Tennessean Media Group: Moving The Needle » direct marketing http://www.tnmediasolutions.com/blog Get the latest from the Media Experts Wed, 19 Jan 2011 22:37:16 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Generating a Opt-In Email List http://www.tnmediasolutions.com/blog/generating-a-opt-in-email-list/ http://www.tnmediasolutions.com/blog/generating-a-opt-in-email-list/#comments Wed, 23 Dec 2009 04:06:40 +0000 Chris Fehrmann http://www.tnmediasolutions.com/blog/?p=116 According to a 2008 Direct Marketing Association (DMA) study, commercial email ROI will hit $45.65 for every dollar spent. That combined with the stats that email marketing produces the highest response rate of any direct marketing methods makes it more and more important for you to start growing your opt-in database. Whether you are just jumping into the world of email marketing, or you are already reaping the benefits, more subscribers means more response.

This 2008 ExactTarget Customer Survey shows list growth tactics rated by customer popularity. Which tactic do you use? Is there a new tactic on the list that would make sense for your business?
List_Growth_Tactics

It is no surprise that successful email marketers utilize more then one list growth tactic, but how many is right for you? According to this 2008 ExactTarget Customer Survey, 35% of respondents make use of 4-5 tactics to help grow their lists.
Amount_Of_List_Tactics

Look forward to more on Email Marketing and Social Networking in our next THRIVE Seminar Series presented by The Tennessean Media Group.

Share and Enjoy: Print this article! Digg Sphinn del.icio.us Facebook Mixx Google Bookmarks LinkedIn NewsVine StumbleUpon Twitter

]]> http://www.tnmediasolutions.com/blog/generating-a-opt-in-email-list/feed/ 1