This article discusses the trend toward marketing automation. Many companies are able to use some very good self-service tools to help market their products. So, it will be more important than ever for marketing companies (like us) to sell their expertise, local knowledge, customer service, etc.

We believe that we need to offer BOTH good self-service tools along with customized programs developed by local experts. Agent 1100 is a good example of this and we will be launching more new tools in the coming months.

http://www.openforum.com/idea-hub/topics/innovation/article/are-you-ready-for-the-trend-toward-marketing-automation-anita-campbell