According to a 2008 Direct Marketing Association (DMA) study, commercial email ROI will hit $45.65 for every dollar spent. That combined with the stats that email marketing produces the highest response rate of any direct marketing methods makes it more and more important for you to start growing your opt-in database. Whether you are just jumping into the world of email marketing, or you are already reaping the benefits, more subscribers means more response.
This 2008 ExactTarget Customer Survey shows list growth tactics rated by customer popularity. Which tactic do you use? Is there a new tactic on the list that would make sense for your business?
It is no surprise that successful email marketers utilize more then one list growth tactic, but how many is right for you? According to this 2008 ExactTarget Customer Survey, 35% of respondents make use of 4-5 tactics to help grow their lists.
Look forward to more on Email Marketing and Social Networking in our next THRIVE Seminar Series presented by The Tennessean Media Group.
#1 by Brandon Carter on August 12, 2010 - 9:52 pm
Email marketing is quite effective in lead generation. i made a couple of affiliate sales by email marketing alone~’;