Tennessean Media Group
1100 Broadway Agency-Style Advertising Team Creates Digital Solutions for Newspaper Advertisers
Posted by Chris Fehrmann in Tennessean Media Group on January 19, 2011
The Tennessean Media Group’s agency-style division was recently published in the INMA Ideas Magazine. The profile highlights the concept behind the creation of the agency business model inside a newspaper company and how it answers the needs of the advertiser to provides further digital expertise, products and services to their disposal. Skip to page 17 for the article.
Generating a Opt-In Email List
Posted by Chris Fehrmann in All Postings, Tennessean Media Group, email marketing on December 22, 2009
According to a 2008 Direct Marketing Association (DMA) study, commercial email ROI will hit $45.65 for every dollar spent. That combined with the stats that email marketing produces the highest response rate of any direct marketing methods makes it more and more important for you to start growing your opt-in database. Whether you are just jumping into the world of email marketing, or you are already reaping the benefits, more subscribers means more response.
This 2008 ExactTarget Customer Survey shows list growth tactics rated by customer popularity. Which tactic do you use? Is there a new tactic on the list that would make sense for your business?
It is no surprise that successful email marketers utilize more then one list growth tactic, but how many is right for you? According to this 2008 ExactTarget Customer Survey, 35% of respondents make use of 4-5 tactics to help grow their lists.
Look forward to more on Email Marketing and Social Networking in our next THRIVE Seminar Series presented by The Tennessean Media Group.
Will New Marketing Models Change Black Friday?
Posted by BobFaricy in Search Engine Marketing, Tennessean Media Group on December 2, 2009
I keep reading that the average American is sleep deprived. Then why do so many get up at 3 a.m. to buy a TV on sale the day after Thanksgiving? Black Friday sure does inspire consumer behavior, but what do we make of it in the new age of marketing?
First and foremost, Black Friday continues to be a key barometer of the consumer psyche. This year, reports are that more shoppers came out, but focused mostly on the “door buster” deals, they each spent less, leading sales to be flat or slightly up to 2008. As for advertisers, there’s hope that marketers will come out of their spending slump to invest in the holiday season. For example, at The Tennessean we know we had more inserts than any time in memory.
Online shopping may be even more robust. According to comScore, Inc., consumers spent $595 million in online sales this year on Black Friday, making it 2009’s second-heaviest online spending day to date. On Cyber Monday, sales reached $887 million, 5% more than a year ago. Much of this is likely still driven by traditional advertising, including print and broadcast. For example, according to a study by MORI Research and the NAA, 39% are motivated by a print ad to go online in some way.
But this is really the first Black Friday of social media. In great numbers, retailers used Twitter before and during the day to post updates, and stores used Facebook to pre-promote their specials to their fans, like Sears, who held a contest for a $500 gift card and a chance to pre-shop their Black Friday deals.
Here at The Tennessean, Ms. Cheap and the Shopping Diva, Cathi Aycock, kept their followers informed and up-to-date as they shopped on Black Friday. And of course there were the millions of tweets and posts from individuals sharing their great deals and mall experiences.
So how will this change Black Friday? Historically, retailers have relied on the gift-giving tradition to drive sales, using deep discounts and loss leading “door buster” promotions to spur purchasing. All of which is marketing driven, born of the need to sell, rather than a true connection to the consumer.
The marketing model closely tied to the growth of social media is more about the connection to the customer. It’s about using your connections to learn more about the customers’ true needs and wants, to get feedback on current and potential products and services, and to create relationships with your brand so you can deliver information in a welcome manner.
Success will come more from long-term relationships than one-day sales, particularly if the great recession has created consumers that value saving as much as spending, as some have predicted. Indeed, the things we learn in the new marketing landscape will likely change the shape of Black Friday in years to come. Who knows, you might get to sleep in.
Agent1100 Launches!
Posted by Chris Fehrmann in All Postings, Tennessean Media Group on October 26, 2009
We are excited to launch a new suite of products and services that have been custom-tailored for the Nashville Real Estate Market. We call it – Agent1100.
After months of meeting with real estate agents, brokers, Nashville area real estate companies, and the GNAR – we LISTENED. We heard the needs and wants of what successful real estate professionals have. We heard that they want ease-of-use, self-service, thoroughness, one-stop-shopping, quality and results. Most of all, they wanted this from a local company and not from someone in Michigan, California or anywhere else. We also heard that they wanted us to be more then just a newspaper, magazine and website. They wanted us to be the provider of websites, search engine marketing solutions, social networking solutions, direct mail and more. Most off all, they wanted everything to be easy and produce results.
Agent1100 Products and Services include:
- The Tennessean Media Group’s Print Publications – We offer a variety of print products designed with homebuyers in mind from newspapers to magazines.
- Online – Get direct access to Tennessean.com and specialty websites to help you target specific audiences.
- HomeFinder.com – A trusted local and national home research website featuring an MLS listings database, open house notices and more.
- Direct Mail – Find new clients and maintain existing ones with fast, easy and affordable campaigns. We offer a self-service system where it is as easy as 1,2,3 to design and send your own direct mail campaigns. Or, 1100 Broadway offers custom Direct Mail campaigns.
- Email Marketing – Design your own eblast with custom email templates designed specifically for real estate professionals.
- Listing Flyers – Create and Print your own single sheet flyer to give buyers direct access to information your homes and you.
- Text Messaging – Give potential buyers instant access to property information via texting.
- Social Networking – Let us build and manage your Facebook page, Twitter updates and more.
- Websites – Get a customized or semi-customized website designed to help you move your homes faster.
- Single Listing Websites – Give your listings the exposure that they deserve and make your sellers happy to by giving the listing its own website.
- Search Engine Marketing – Reach your target audience with better search engine visibility on Google, Bing, Yahoo and more.
For more information or to get started today with Agent1100, please visit www.agent1100.com
Top 5 Things To Improve Your Website and SEO
Posted by Chris Fehrmann in All Postings, Search Engine Marketing, Tennessean Media Group on October 16, 2009
1. Add Google Analytics to your Website
Google Analytics is a online software program that provides analytical traffic and behavior data for your website. You can find out some general and detailed information about how many people came to your website, where they came from and what they did once they got there. This is some pretty valuable information to have to not only tweak your website to provide you with your best return on investment (ROI), but also to learn about your audience and about your business. Best part about it? It’s FREE! Go to Google Analytics to signup and install on your website.
2. Analyze you call-To-Actions
You would not believe how many websites have call-to-actions that do not function! Or worse yet, they don’t exist at all! What is a call-to-action (CTA) you ask? It is a graphic and/or statement where you as the website owner is asking the website visitor to take action somehow. You may want them to contact you for more information, or download a special report, or even pickup the phone and call you. Whatever your CTA is, make sure they exist, are complete, accurate, and work!
3. Create Consistency
Consistency can be key for success in marketing and your online marketing efforts. Make sure your brand and message is consistent with your online and offline marketing. Plus, make sure your message, tone, length of content and keyword usage is consistent throughout your website pages.
4. Review Your On-Page SEO
- Meta Tags - Meta tags are special pieces of code that reside on the back-end of your website. Make sure that both the Keywords and Description tag is present and unique for each page of your site.
- Title Tags – Title tags are again, a piece of code that reside on the back-end of your website. It can also be seen at the very top of your web browser’s window in the blue bar. Make sure that you have a unique title tag for each page of your website and make sure that it is relevant to the content and subject of the page.
- Internal Links and Anchor Text - linking internally provides food to search engines as they crawl your website. Link to your products pages from your homepage text, or link to your about us page from your products page. This easy technique will ensure that the search engines find all pages of your website and know what they are about. Plus, make sure the text that you link (anchor text) is a relevant keyword to the page that you are linking to. Don’t use the words “click here”. If you do this, then the search engines will think that the page you are linking to is all about the subject of “click here”.
5. Get Social and Get Local
- Get Social – Social networks are a great way to engage your audience(s) and grow and retain your business. Facebook is the most popular one, but there is also MySpace, Twitter and Linkedin amongst others. there are even some specialty networks like ActiveRain that is a social network specific to the real estate industry. My suggestion – Signup for Facebook and play around, then look at how you can start a business Fan Page to start promoting your business. Also, do a search for other businesses and brands that you personally use, and see how they are building and engaging with their audiences.
Get Local – Local directories are the new phone books. Google, Yahoo, Yellowpages.com, Superpages.com, Yelp.com, etc. These sites are available for users to search for businesses and find phone numbers, addresses, and user reviews. Make sure your business is listed! Most all local directories include a free business listing. Go signup for them and get your business listed. Google Local Business Center is the first place to start. Hey – I bet I can get the phone number to a local pizza restaurant faster then you can walk to get your phone book!
Thrive Seminar Series
These Top 5 Things to do to Improve your website and SEO were recently presented in the Tennessean Media Group’s THRIVE Seminar Series. Watch your Tennessean newspaper for upcoming dates and times of future seminars, or contact your local chamber of commerce. The next THRIVE Seminar Series will be at the Hendersonville Chamber of Commerce on October 29, 2009 starting at 1:00pm. Visit www.tnmediasolutions.com/thrive to register.
Welcome to Moving The Needle
Posted by Chris Fehrmann in All Postings, Tennessean Media Group on September 17, 2009
Moving The Needle has been created to communicate and share ideas and marketing knowledge to the business community of Middle Tennessee and the Nashville Metro areas. The authors are all experts in their field of marketing and advertising and will be sharing their knowledge and resources with you on a consistent basis.
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