The Tennessean
Main News
Main News details the most important and breaking news of the day, as well as enterprise reporting by our staff. The emphasis is on news and events impacting the Mid-state and news of local and national interest to our readers. This widely read section gives your message maximum exposure and positions it in a timely and relevant environment for strong impact among potential customers.
Daily Readership
| Male |
48% |
| Female |
52% |
| 18 - 34 |
19% |
| 35 - 44 |
16% |
| 45 - 54 |
21% |
| 55 - 64 |
20% |
| 65+ |
25% |
|
Source: Tennessean Market Study, Scarborough 2007. Total: 343,200
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Local & Business
This section focuses on timely, important and compelling news affecting the daily lives of readers, their families and their communities. The section places emphasis on issues of interest to virtually all readers like notable events in the community and how to keep your family safe, improve your quality of life, avoid traffic, follow tax changes and crime trends.
The section also covers top industries impacting the economy and the local business scene. Plus, there’s in-depth coverage on stocks of local interest, key stocks on Wall Street, mutual funds, 401(k) and more.
- Publishes Monday – Saturday
- Local and Business are two separate sections on Sunday
Readership
| Male |
46% |
| Female |
54% |
| 18 - 34 |
15% |
| 35 - 44 |
17% |
| 45 - 54 |
22% |
| 55 - 64 |
20% |
| 65+ |
26% |
|
Source: Tennessean Market Study, Scarborough 2007 (Local and Business combined)
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Sports
There’s no better place to get in touch with Nashville’s passion for sports than The Tennessean’s Sports section. It offers readers unequalled, in-depth local and regional sports coverage about the wide diversity of local sports interest.
Coverage includes the Titans and the NFL, Predators and the NHL, NASCAR and local motor sports, UT, Vanderbilt and other local colleges as well as high school sports.
Readership
| |
Daily |
Sunday |
| Male |
63% |
54% |
| Female |
37% |
44% |
| 18 - 34 |
16% |
20% |
| 35 - 44 |
17% |
20% |
| 45 - 54 |
23% |
21% |
| 55 - 64 |
19% |
17% |
| 65+ |
25% |
22% |
|
Source: Tennessean Market Study, Scarborough 2007 (Daily Total: 216,800 and Sunday Total: 318,800)
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Life
Daily Life brings a variety of audiences and interests together every day, particularly those of women who want to “be in the know” and who make purchasing decisions for their households.
Content includes:
- Daily Crave shopping deals and Shopping Diva columnist
- Articles on home, health, food and fashion
- Tips from Ms. Cheap columnist
- Focus on health every Tuesday and food each Wednesday
- Much more
Publication dates:
- Life & Health publishes Tuesday
- Life & Food publishes Wednesday
- Weekend|Life publishes Friday
- Life & Travel publishes Sunday
Readership
| Male |
37% |
| Female |
63% |
| 18 - 34 |
15% |
| 35 - 44 |
16% |
| 45 - 54 |
22% |
| 55 - 64 |
21% |
| 65+ |
27% |
|
Source: Tennessean Market Study, Scarborough 2007 (Total: 246,700)
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Weekend/Life
Tennessean readers are always looking for places to go and things to do. Our Friday Weekend/Life section is their weekly guide featuring:
- Best bets for the weekend
- Live music capsules & listings
- Performing & visual arts calendars
- The weekend's events & festivals
- Restaurant news & capsules
- Movie reviews & times
- Shopping deals
- And more
Readership
| Male |
41% |
| Female |
59% |
| 18 - 34 |
17% |
| 35 - 44 |
17% |
| 45 - 54 |
23% |
| 55 - 64 |
19% |
| 65+ |
24% |
|
Source: Tennessean Market Study, Scarborough 2007. Pulled as Weekend and Life combined.
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