Specialty Sites

NashvilleShopping.com

Target: Women, household decision makers

Content: A companion to Daily Crave found in the Life section, NashvilleShopping.com is an interactive website with:

  • A searchable database of stores
  • Blogs from the Shopping Diva and Ms. Cheap
  • Top places to shop by area
  • Links to coupons
  • A shopping calendar and more
More than 649,000 Middle Tennesseans shopped online last year.

Source: Scarborough, Release 2 2008 – 13 Counties CBSA


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MomsLikeMe.com

Target: Women with children, who are the power brokers when it comes to purchasing goods and services.

Content: Social networking and information portal designed to meet the needs of both stay-at-home and working mothers. Women can share information, ask questions and connect with one another.

  • Calendar of family-friendly events
  • Photo galleries & Videos
  • Mom-to Mom discussion forums
More than 160,000 Mid-state moms made an online purchase in the past year.

Source: Scarborough, Release 2 2008 – 13 Counties CBSA


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Metromix.com Nashville

Target: Young adults, age 21-34 without children; a secondary 35-49 demo, who still want to be “in the know”

Content: With an authentic insider's perspective, it’s the daily destination for people wanting the real scoop.

  • A vibrant mix of music, dining, nightlife, movies, TV and other entertainment
  • Combines authentically local content from The Tennessean with national entertainment coverage
  • Allows readers to provide input and feedback
More than 137,000 Middle Tennesseans searched for local events online last year.

Source: Scarborough, Release 2 2008 – 13 Counties CBSA


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TuneInMusicCity.com

Target: Music fans – both local and visitors to Nashville

Content: This is Music City, and TuneInMusicCity.com gives fans a comprehensive site to enjoy all that Nashville has to offer. The site features a searchable calendar linked to The Tennessean’s extensive event database, as well as:

  • Profiles of local artists
  • Audio and video clips
  • Interactive elements for bands and fans to share information
More than 348,000 Middle Tennesseans attended at least one concert last year.

Source: Scarborough, Release 2 2008 – 13 Counties CBSA


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TennesseeGreen.com

Target: From serious environmentalists to those who are just green curious

Content: Filled with advice and inspiration for more eco-friendly homes, travel, food and fun. TennesseeGreen.com features unique local content on:

  • Consumer information
  • Ideas for reducing waste
  • Recycling
  • Discussion forums and more!
57% of Americans buy recycled or environmentally safe products. In Middle Tennessee, that would equate to 650,000 adults.

Source: http://findarticles.com/p/articles/mi_m4021/is_8_25/ai_108538949; Scarborough, Release 2, 2008 – 13 Counties CBSA


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TennesseanTravel.com

Target: Local adults traveling regionally and visitors from outside the area

Content: Specializes in Tennessee and regional travel including:

  • Trips within a 2, 4 or 8 hour drive time from Nashville
  • Hometown Tourists (trips within the greater Nashville area)
  • Tools to book flights, hotels, car rentals and cruises
  • Reader-submitted travel photos Weather and traffic
More than 847,000 Middle Tennesseans traveled domestically last year.

Source: http://findarticles.com/p/articles/mi_m4021/is_8_25/ai_108538949; Scarborough, Release 2, 2008 – 13 Counties CBSA


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NashvilleLifestyles.com

Target: Women, affluent adults

Content: Delivers the latest on celebrities, events, nightlife, cuisine, real estate, travel and more. Plus, target your audience even more with one of our Lifestyles specialty websites:

  • Murfreesboro
  • NashvilleWeddings.com
More than 198,000 affluent adults live in Middle Tennessee.

Source: Scarborough 2008, Release 2 (HHI $100K or more); CBSA


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NashvilleWeddings.com

Target: Women, 18-34 planning a wedding

Content:The Tennessean and Nashville Lifestyles have paired up to make the perfect website for Brides to Be with an interactive and informational site for local brides to:

  • Find local vendors
  • Create a wedding web page
  • Get calendar reminders of things to do before the big day
  • Plan their budgets
  • Chat with other brides
In 2007, there were 9,000 weddings in Middle Tennessee, and the average amount spent on each was $28,000.

Source: http://afwpi.com/wedstats.html


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