Specialty Sites

MomsLikeMe.com

Target: Women with children, who are the power brokers when it comes to purchasing goods and services.

Content: Social networking and information portal designed to meet the needs of both stay-at-home and working mothers. Women can share information, ask questions and connect with one another.

• Calendar of family-friendly events
• Photo galleries & Videos
• Mom-to Mom discussion forums

More than 319,000 Mid-state moms shopped online in the past year.

Source: Scarborough, Release 2, 2009 (DMA)

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Metromix.com Nashville

Target: Young adults, age 21-34 without children; a secondary 35-49 demo, who still want to be “in the know”

Content: With an authentic insider's perspective, it’s the daily destination for people wanting the real scoop.

• A vibrant mix of music, dining, nightlife, movies, TV and other entertainment
• Combines authentically local content from The Tennessean with national entertainment coverage
• Allows readers to provide input and feedback

More than 527,000 Middle Tennesseans searched for local events or movie listings online in the past year.

Source: Scarborough, Release 2, 2009 (DMA)

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finditnownashville.com

Target: Middle Tennessee online users

Content: New online search directory allowing businesses the opportunity to harness the power of search and word of mouth advertising:

• Allows businesses to interact with local consumers
• Users can post and read reviews
• Offers high search results rankings in targeted categories for advertisers and businesses that generate consumer reviews

More than one million Middle Tennesseans visited an online search website in the past 30 days

Source: Scarborough 2009, Release 2 (DMA)

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NashvilleLifestyles.com

Target: Women, affluent adults

Content: Delivers the latest on celebrities, events, nightlife, cuisine, real estate, travel and more. Plus, target your audience even more with one of our Lifestyles specialty websites:

• Murfreesboro
• NashvilleWeddings.com

More than 280,000 affluent adults live in Middle Tennessee.

Source: Scarborough 2009, Release 2 (HHI $100K or more); DMA

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NashvilleWeddings.com

Target: Women, 18-34 planning a wedding

Content:The Tennessean and Nashville Lifestyles have paired up to make the perfect website for Brides to Be with an interactive and informational site for local brides to:

• Find local vendors
• Create a wedding web page
• Get calendar reminders of things to do before the big day
• Plan their budgets
• Chat with other brides

In 2007, there were 9,000 weddings in Middle Tennessee, and the average amount spent on each was $28,000.

Source: http://afwpi.com/wedstats.html

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