Specialty Sites

NashvilleShopping.com

Target: Women, household decision makers

Content: A companion to Daily Crave found in the Life section, NashvilleShopping.com is an interactive website with:

• Top 5 Daily Deals from Shopping Diva Cathi Aycock, ranging from fashion to home to beauty
• Store news, including openings, closings and sales
• Contests and makeovers
• Features including Caught You Cute, where the Diva snaps photos of cute women (and a few men) at local events for a photo slideshow
• Links to coupons and money-saving sites

More than one million Middle Tennesseans shopped online in the past year

Source: Scarborough 2009, Release 2 (DMA)

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MomsLikeMe.com

Target: Women with children, who are the power brokers when it comes to purchasing goods and services.

Content: Social networking and information portal designed to meet the needs of both stay-at-home and working mothers. Women can share information, ask questions and connect with one another.

• Calendar of family-friendly events
• Photo galleries & Videos
• Mom-to Mom discussion forums

More than 319,000 Mid-state moms shopped online in the past year.

Source: Scarborough, Release 2, 2009 (DMA)

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Metromix.com Nashville

Target: Young adults, age 21-34 without children; a secondary 35-49 demo, who still want to be “in the know”

Content: With an authentic insider's perspective, it’s the daily destination for people wanting the real scoop.

• A vibrant mix of music, dining, nightlife, movies, TV and other entertainment
• Combines authentically local content from The Tennessean with national entertainment coverage
• Allows readers to provide input and feedback

More than 527,000 Middle Tennesseans searched for local events or movie listings online in the past year.

Source: Scarborough, Release 2, 2009 (DMA)

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TuneInMusicCity.com

Target: Music fans – both local and visitors to Nashville

Content: This is Music City, and TuneInMusicCity.com gives fans a comprehensive site to enjoy all that Nashville has to offer. The site features up-to-the-minute news about local and locally connected music, as well as:

• Profiles of local artists
• Indepth coverage of Nashville-related music awards shows and festivals
• Live Music previews, concert reviews and live photos

More than 580,000 Middle Tennesseans attended at least one concert last year.

Source: Scarborough 2009, Release 2 (DMA)

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finditnownashville.com

Target: Middle Tennessee online users

Content: New online search directory allowing businesses the opportunity to harness the power of search and word of mouth advertising:

• Allows businesses to interact with local consumers
• Users can post and read reviews
• Offers high search results rankings in targeted categories for advertisers and businesses that generate consumer reviews

More than one million Middle Tennesseans visited an online search website in the past 30 days

Source: Scarborough 2009, Release 2 (DMA)

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TennesseeGreen.com

Target: From serious environmentalists to those who are just green curious

Content: Filled with advice and inspiration for more eco-friendly homes, travel, food and fun. TennesseeGreen.com features unique local content on:

• Consumer information
• Ideas for reducing waste
• Recycling
• Discussion forums and more!

693,100 adults are willing to pay more for environmentally safe products, and this number is expected to increase to 10% by 2014.

Source: Claritas 2009 (CBSA)

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TennesseanTravel.com

Target: Local adults traveling regionally and visitors from outside the area

Content: Specializes in Tennessee and regional travel including:

• Trips within a 2, 4 or 8 hour drive time from Nashville
• Hometown Tourists (trips within the greater Nashville area)
• Tools to book flights, hotels, car rentals and cruises
• Reader-submitted travel photos Weather and traffic

More than 1.4 million Middle Tennesseans traveled domestically in the past year.

Source: Scarborough, Release 2, 2009 (DMA)

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NashvilleLifestyles.com

Target: Women, affluent adults

Content: Delivers the latest on celebrities, events, nightlife, cuisine, real estate, travel and more. Plus, target your audience even more with one of our Lifestyles specialty websites:

• Murfreesboro
• NashvilleWeddings.com

More than 280,000 affluent adults live in Middle Tennessee.

Source: Scarborough 2009, Release 2 (HHI $100K or more); DMA

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NashvilleWeddings.com

Target: Women, 18-34 planning a wedding

Content:The Tennessean and Nashville Lifestyles have paired up to make the perfect website for Brides to Be with an interactive and informational site for local brides to:

• Find local vendors
• Create a wedding web page
• Get calendar reminders of things to do before the big day
• Plan their budgets
• Chat with other brides

In 2007, there were 9,000 weddings in Middle Tennessee, and the average amount spent on each was $28,000.

Source: http://afwpi.com/wedstats.html

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hagglespot.com

Target: Middle Tennessee online users

Content: Online auction site allowing users to buy and sell merchandise in Middle Tennessee. Users will find quality merchandise at great prices including furniture, electronics, event tickets and more.

• Engage consumers who are ready to buy and actively searching
• Consumers are not charged for listings under $100 generating additional appeal

More than 387,000 visited an online auction site in the past month.

Source: Scarborough 2009, Release 2 (DMA)

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