Online Content

Tennessean.com

To serve our audiences better, Tennessean.com has evolved from an online newspaper to an interactive online network for news, information, entertainment, social networking and community publishing. Our readers can interact with the site by sharing their ideas and comments, downloading videos, and connecting directly to businesses whose products and services fit their needs. We also have multiple specialty websites to help you target your best customers.

Tennessean.com Network

Middle Tennessee’s choice for local news & information online, ranking high among Affluent Adults.

Source: Tennessean Internal records- 2008 Monthly Average

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Local News

Local News details the most important and breaking news of the day, emphasizing local news that has an impact on the Mid-State. By advertising in this widely read section, your business will receive maximum exposure and establish an unmistakable presence in the market.

In 2008, Tennessean.com averaged 15.7 million page views per month.

Source: Tennessean.com (Omniture Site Catalyst, 2008).

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Sports

Sports is one of the most popular features on Tennessean.com—covering professional, college and high school sports in everything from football and basketball to hockey and more.

Target your message to all sports fans or within one of the following featured areas of the site: Titans, Predators, UT, Vandy, MTSU, other local colleges, High Schools, Baseball, Motorsports, Outdoors & Recreation and Multimedia

The Sports pages of Tennessean.com received more than 7 million page views in 2008, averaging 587,400 per month.

Source: Tennessean.com (Omniture Site Catalyst, 2008).

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Prep Sports

Prep Sports is one of the most sought-after features on Tennessean.com. It offers complete coverage on hundreds of local high school teams like: stats, schedules, videos and blogs by our prep writers as well as frequently updated photo galleries.

You’ll find beat reporter analysis, interactive multimedia, special features, promotions during key seasons and more.

Plus, our new HighSchoolSports.net site allows schools to build interactive pages and load photos.

Prep Sports on Tennessean.com received more than 2.2 million page views in 2007 averaging 187,000 per month.

Source: Tennessean.com (Omniture Site Catalyst, 2007).

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Titans

There’s no better place to get in touch with Nashville’s passion for the Tennessee Titans than on the Titan’s pages of Tennessean.com. Your advertising message will connect with sports fans and men as they engage in content that matters to them.

Titans coverage on Tennessean.com received more than 7 million page views in 2008, averaging 585,300 per month.

Source: Tennessean.com (Omniture Site Catalyst, 2008).

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Entertainment

In Music City, entertainment takes center stage. That’s why Tennessean.com not only features previews and reviews from the area’s best entertainment writers, but also offers extensive searchable listings of places to go, things to do, performances to see and of course, musicians to hear.

The Entertainment pages received over one million page views in 2008, averaging 88,200 per month.

Source: Tennessean.com (Omniture Site Catalyst, 2008).

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Music

Music fans – both local and visitors know that this is Music City, and Tennessean.com gives fans a comprehensive site to enjoy all that Nashville has to offer. The site features up-to-the-minute news about local and locally connected music, as well as:

• Profiles of local artists
• Indepth coverage of Nashville-related music awards shows and festivals
• Live Music previews, concert reviews and live photos

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Business

The Business pages of Tennessean.com educate readers on the most important business developments and emerging companies. It also introduces the area’s movers and shakers. Each day, business professionals and small business owners turn to this section for important and breaking news related to their industry.

The Business pages received more than 1.1 million page views in 2008, averaging 97,500 per month.

Source: Tennessean.com (Omniture Site Catalyst, 2008).

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Life

Life brings together a variety of interests and audiences—particularly those who are making purchasing decisions for their households; women. Advertising in this section online, allows you to target your best customers.

Content pages within the Life section of Tennessean.com include Home & Garden, Travel, “Green” living, upscale living with Nashville Lifestyles, Weddings & Milestones and more.

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Shopping Diva

A companion to Daily Crave found in the Life section, NashvilleShopping.com is an interactive website with:

Features include:

• Top 5 Daily Deals from Shopping Diva Cathi Aycock, ranging from fashion to home to beauty
• Store news, including openings, closings and sales
• Contests and makeovers
• Features including Caught You Cute, where the Diva snaps photos of cute women (and a few men) at local events for a photo slideshow
• Links to coupons and money-saving sites

More than one million Middle Tennesseans shopped online in the past year

Source: Scarborough 2009, Release 2 (DMA)

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Health

Tennessean.com’s health pages offer readers an all-inclusive, daily dose of health and wellness information.

Features include:

• Ask an Expert, where readers can ask questions and get answers from local doctors
• Current health topics impacting readers’ lives
• Health related product trends

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Travel

Local adults traveling regionally and visitors from outside the area benefit from the detail we provide in Tennessee and regional travel.

Features include:

• Trips within a 2, 4 or 8 hour drive time from Nashville
• Hometown Tourists (trips within the greater Nashville area)
• Tools to book flights, hotels, car rentals and cruises
• Reader-submitted travel photos Weather and traffic

More than 1.4 million Middle Tennesseans traveled domestically in the past year.

Source: Scarborough, Release 2, 2009 (DMA)

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Home & Garden

Home & Garden is a fresh focus on existing and newly-built homes and décor appeal. Filled with advice and inspiration for homes, lawns, and gardens, Tennessean.com’s Home & Garden pages will attract your prime customers—Mid-state home owners who take pride in their property.

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Faith & Values

Detailing faith-related news across the Bible Belt, Tennessean.com’s Faith & Values pages are a must read for all local religious adults. Advertising in this section online, will put your advertising message in a content-relevant environment that is sure to be seen and remembered by the people you care about the most.

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