wilson county

Wilson County

Wilson is growing by leaps and bounds with lots of new residential and retail developments. The population has grown 22% since 2000, and it is expected to grow another 12% over the next five years. The average household income is on the rise with a projected increase of 13% over the next five years. The county’s retail sales have grown 73% in the past five years—that’s $560 million more in spending.

Sources: 1. Claritas, 2008; 2. State of Tennessee Department of Revenue (2002-2007).

Readership of Adults
  • 65% with The Tennessean
    and Tennessean.com
  • 55% with The Tennessean
  • 25% with Tennessean.com

Source: Tennessean Market Study; Scarborough 2007 (7 days in Tennessean; 30 days on Tennessean.com).

Wilson County Map
Demographic Profile
Population Households Families
108,000 40,500 31,600

Gender

   
Men 49%  
Women 51%  

Age

   
18-34 22%  
35-44 15%  
45-54 16%  
55-64 12%  
65+ 11%  

Household Income

Average Household Income $72,400
Household Income $50,000+ 60%
Household Income $100,000+ 21%
Median Home Value $170,700
Average Length in Residence 8 years

Source: Claritas, 2008.


Best Products to Reach Wilson County Adults

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