williamson county

Williamson County

Williamson is the wealthiest county in the state of Tennessee and the second fastest in population growth. The population has grown 34% since 2000, and it is expected to grow another 17% over the next five years. The average household income is on the rise with a projected increase of 13% over the next five years. The county’s retail sales have grown 65% in the past five years—that’s $1 billion more in spending.

Sources: Forbes.com, January 22, 2008 (America’s Richest Counties by Matt Woolsey); U.S. Census Bureau (March 2008); Claritas, 2008; State of Tennessee Department of Revenue (2002-2007).

Readership of Adults
  • 73% with The Tennessean
    and Tennessean.com
  • 63% with The Tennessean
  • 36% with Tennessean.com

Source: Tennessean Market Study; Scarborough 2007 (7 days in Tennessean; 30 days on Tennessean.com).

WIlliamson County Map
Demographic Profile
Population Households Families
169,700 60,500 48,300

Gender

   
Men 49%  
Women 51%  

Age

   
18-34 22%  
35-44 14%  
45-54 17%  
55-64 13%  
65+ 9%  

Household Income

Average Household Income $111,700
Household Income $50,000+ 73%
Household Income $100,000+ 41%
Median Home Value $292,400
Average Length in Residence 7 years

Source: Claritas, 2008.


Best Products to Reach Williamson County Adults

 

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