sumner county

Sumner County

One of Middle Tennessee’s most vibrant and growing communities—it has a booming economy, great schools and lots of new retail development. The population has grown 19% since 2000 and is expected to grow another 10% over the next five years. The average household income is on the rise with a projected increase of 11% over the next five years. The county’s retail sales have grown 67% in the past five years—that’s $614.5 million more in spending.

Sources: 1. Claritas, 2008; 2. State of Tennessee Department of Revenue (2002-2007).

Readership of Adults
  • 63% with The Tennessean
    and Tennessean.com
  • 54% with The Tennessean
  • 20% with Tennessean.com

Source: Tennessean Market Study; Scarborough 2007 (7 days in Tennessean; 30 days on Tennessean.com).

Sumner County Map
Demographic Profile
Population Households Families
154,500 59,700 45,200

Gender

   
Men 49%  
Women 51%  

Age

   
18-34 23%  
35-44 14%  
45-54 15%  
55-64 12%  
65+ 12%  

Household Income

Average Household Income $66,800
Household Income $50,000+ 54%
Household Income $100,000+ 17%
Median Home Value $163,800
Average Length in Residence 8 years

Source: Claritas, 2008.


Best Products to Reach Sumner County Adults

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