rutherford county

Rutherford County

Rutherford is the fastest growing county in Tennessee. The population has grown 33% since 2000, and it is expected to grow another 16% over the next five years. The average household income is on the rise with a projected increase of 7% over the next five years. Retail sales in the county have grown 117% in the past five years—that’s $2 billion more in spending.

Sources: 1. U.S. Census Bureau, March 2008; 2. Claritas, 2008; 3. State of Tennessee Department of Revenue (2002-2007).

Readership of Adults
  • 66% with The Tennessean
    and Tennessean.com
  • 49% with The Tennessean
  • 39% with Tennessean.com

Source: Tennessean Market Study; Scarborough 2007 (7 days in Tennessean; 30 days on Tennessean.com).

Rutherford County Map
Demographic Profile
Population Households Families
241,300 90,600 64,700

Gender

   
Men 50%  
Women 50%  

Age

   
18-34 28%  
35-44 16%  
45-54 14%  
55-64 9%  
65+ 8%  

Household Income

Average Household Income $59,700
Household Income $50,000+ 50%
Household Income $100,000+ 13%
Median Home Value $150,800
Average Length in Residence 6 years

Source: Claritas, 2008.


Best Products to Reach Rutherford County Adults

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