davidson county

Davidson County

Davidson may only be one county, but its people, neighborhoods, and interests are quite diverse. The population has grown 2% since 2000, and it is expected to grow another 2% over the next five years. The average household income is on the rise with a projected increase of 8% over the next five years. Retail sales in the county have grown 42% in the past five years—that’s $4 billion more in spending.

Sources: Claritas, 2008; Tennessee Department of Revenue (2002-2007).

Readership of Adults
  • 77% with The Tennessean
    and Tennessean.com
  • 67% with The Tennessean
  • 37% with Tennessean.com

Source: Tennessean Market Study; Scarborough 2007 (7 days in Tennessean; 30 days on Tennessean.com).

Davidson County Map
Demographic Profile
Population Households Families
582,700 247,300 143,900

Gender

   
Men 49%  
Women 51%  

Age

   
18-34 24%  
35-44 16%  
45-54 15%  
55-64 11%  
65+ 11%  

Household Income

Average Household Income $62,300
Household Income $50,000+ 44%
Household Income $100,000+ 14%
Median Home Value $155,400
Average Length in Residence 8 years

Source: Clarites 2008.


Best Products to Reach Davidson County Adults

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