Davidson may only be one county, but its people, neighborhoods, and interests are quite diverse.
The population has grown 2% since 2000, and it is expected to grow another 2% over the next five years.
The average household income is on the rise with a projected increase of 8% over the next five years.
Retail sales in the county have grown 42% in the past five years—that’s $4 billion more in spending.
Sources: Claritas, 2008; Tennessee Department of Revenue (2002-2007).
Readership of Adults
- 77% with The Tennessean
- 67% with The Tennessean
- 37% with Tennessean.com
Source: Tennessean Market Study; Scarborough 2007 (7 days in Tennessean; 30 days on Tennessean.com).