Snapshot of Young Women
|
| |
Total Women |
% |
Index* |
| Employed full-time |
57,450 |
42% |
81 |
| Some college or higher |
76,760 |
56% |
103 |
| Married |
89,580 |
65% |
107 |
| Have children under age 12 |
86,210 |
63% |
197 |
| Have teenagers age 12-17 |
11,300 |
8% |
45 |
| HHI $30k-$49k |
38,380 |
28% |
108 |
| HHI $50k-$74k |
25,060 |
18% |
97 |
| HHI $75k-$99k |
21,350 |
16% |
90 |
| HHI $100k or more |
17,520 |
13% |
66 |
| Own home |
90,160 |
66% |
85 |
Source: Scarborough 2008, Release 1 (8 counties: Women 21-34; 136,800)
Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult.
|
|
| Buying Behavior of Young Women |
In the past year… |
Total Women |
% |
Index* |
| Used a day spa |
22,690 |
17% |
168 |
| Bought women's casual clothing |
91,640 |
67% |
152 |
| Attended a concert |
66,320 |
48% |
150 |
| Bought furniture |
41,600 |
30% |
133 |
| Volunteered |
47,080 |
34% |
123 |
| Made Internet purchase |
83,890 |
61% |
114 |
| Attended professional sports event |
58,070 |
42% |
113 |
In the past month… |
|
|
|
| Ate at any sit-down restaurant |
125,300 |
92% |
107 |
| Attended the movies |
44,980 |
33% |
171 |
In the next year… |
|
|
|
| Buy a home |
12,710 |
9% |
190 |
| Buy a vehicle |
33,520 |
25% |
136 |
| Look for a job |
18,220 |
13% |
116 |
Source: Scarborough 2008, Release 1 (8 counties: Women 21-34; 136,800) |
