Snapshot of Young Men
|
| |
Total Men |
% |
Index* |
| Employed full-time |
97,100 |
77% |
147 |
| Some college or higher |
76,370 |
60% |
110 |
| Married |
83,190 |
66% |
107 |
| Have children under age 12 |
61,480 |
48% |
152 |
| Have teenagers age 12-17 |
16,700 |
13% |
71 |
| HHI $30k-$49k |
37,290 |
29% |
113 |
| HHI $50k-$74k |
29,100 |
23% |
121 |
| HHI $75k-$99k |
25,120 |
20% |
114 |
| HHI $100k or more |
14,780 |
12% |
60 |
| Own home |
91,290 |
72% |
93 |
Source: Scarborough 2008, Release 1 (8 counties: Men 21-34; 126,900)
Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult. |
|
| Buying Behavior of Young Men |
In the past year… |
Total Men |
% |
Index* |
| Camped, hiked |
52,810 |
42% |
186 |
| Made Internet purchase |
91,870 |
72% |
134 |
| Attended comedy club, nightclub |
29,430 |
23% |
126 |
| Bought men's casual clothing |
74,280 |
59% |
121 |
| Attended professional sports event |
54,330 |
43% |
114 |
| Bought furniture |
30,940 |
24% |
106 |
| Attended a concert |
31,670 |
25% |
77 |
In the past month… |
|
|
|
| Ate at any sit-down restaurant |
100,700 |
79% |
93 |
| Attended the movies |
27,990 |
22% |
115 |
In the next year… |
|
|
|
| Buy a home |
10,390 |
8% |
167 |
| Buy a vehicle |
33,860 |
27% |
148 |
| Look for a job |
24,640 |
19% |
169 |
| Buy home electronics |
52,400 |
41% |
185 |
Source: Scarborough 2008, Release 1 (8 counties: Men 21-34; 126,900) |
