Snapshot of Women
|
| |
Total Women |
% |
Index* |
| Age 18-34 |
164,600 |
30% |
95 |
| Age 35-44 |
110,200 |
20% |
98 |
| Age 45-54 |
107,100 |
19% |
100 |
| Age 55-64 |
78,310 |
14% |
100 |
| Age 65 or older |
90,100 |
16% |
113 |
| Employed full-time |
225,100 |
41% |
79 |
| Retired |
71,350 |
13% |
97 |
| Some college or higher |
289,500 |
53% |
96 |
| Married |
317,200 |
58% |
94 |
| Have children under age 12 |
175,200 |
32% |
100 |
| Have teenagers age 12-17 |
108,200 |
20% |
106 |
| HHI $30k-$49k |
151,700 |
28% |
106 |
| HHI $50k-$74k |
106,100 |
19% |
102 |
| HHI $75k-$99k |
74,250 |
13% |
78 |
| HHI $100k or more |
98,460 |
18% |
92 |
| Own home |
427,500 |
78% |
100 |
Source: Scarborough 2008 Release 1 (8 counties: Women; 550,300)
Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult.
|
|
| Buying Behavior of Women |
In the past year… |
Total Women |
% |
Index* |
| Bought women's casual clothing |
361,500 |
66% |
149 |
| Used a day spa |
65,520 |
12% |
121 |
| Attended ballet, theater, symphony, opera |
172,300 |
31% |
119 |
| Attended a concert |
202,500 |
37% |
114 |
| Used a medical specialist |
463,000 |
84% |
107 |
| Bought furniture |
128,900 |
23% |
102 |
| Remodeled home |
308,300 |
56% |
97 |
| Vacationed in Tennessee |
239,400 |
44% |
96 |
| Made Internet purchase |
278,800 |
51% |
94 |
In the past month… |
|
|
|
| Ate at any sit-down restaurant |
486,300 |
88% |
103 |
| Attended the movies |
110,200 |
20% |
104 |
In the next year… |
|
|
|
| Buy a home |
27,970 |
5% |
104 |
| Buy a vehicle |
88,830 |
16% |
89 |
| Look for a job |
62,790 |
11% |
99 |
Source: Scarborough 2008, Release 1 (8 counties: Women; 550,300) |
