Snapshot of Seniors
|
| |
Total Adults |
% |
Index* |
| Men |
63,430 |
41% |
86 |
| Women |
90,100 |
59% |
113 |
| Employed full-time |
15,020 |
10% |
19 |
| Retired |
102,000 |
66% |
497 |
| Some college or higher |
61,360 |
40% |
73 |
| Married |
81,150 |
53% |
87 |
| Have children under age 12 |
3,270 |
2% |
7 |
| Have teenagers age 12-17 |
2,200 |
1% |
8 |
| HHI $30k-$49k |
48,260 |
31% |
121 |
| HHI $50k-$74k |
20,230 |
13% |
70 |
| HHI $75k-$99k |
17,480 |
11% |
65 |
| HHI $100k or more |
14,370 |
9% |
48 |
| Own home |
129,000 |
84% |
108 |
Source: Scarborough 2008, Release 1 (8 counties: age 65+; 153,500)
Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult.
|
|
| Buying Behavior of Seniors |
In the past year… |
Total Adults |
% |
Index* |
| Used stockbroker/online stock trading |
27,300 |
18% |
141 |
| Used a medical specialist |
135,100 |
88% |
112 |
| Attended ballet, theater, symphony, opera |
36,690 |
24% |
91 |
| Visited a casino |
29,130 |
19% |
91 |
| Attended art museum, arts festival |
28,700 |
19% |
83 |
| Vacationed in Tennessee |
54,910 |
36% |
79 |
| Remodeled home |
68,430 |
45% |
77 |
| Traveled by air for domestic vacation |
38,990 |
25% |
71 |
| Made Internet purchase |
33,430 |
22% |
40 |
In the past month… |
|
|
|
| Ate at any sit-down restaurant |
123,800 |
81% |
94 |
| Attended the movies |
10,380 |
7% |
35 |
In the next year… |
|
|
|
| Had laser/lasik eye surgery |
13,670 |
9% |
159 |
| Vacationed on cruise ship |
16,270 |
11% |
85 |
Source: Scarborough 2008 Release 1 (8 counties: age 65+; 153,500) |
