Snapshot of Men
|
| |
Total Men |
% |
Index* |
| Age 18-34 |
169,400 |
33% |
105 |
| Age 35-44 |
106,600 |
21% |
102 |
| Age 45-54 |
99,350 |
19% |
100 |
| Age 55-64 |
73,130 |
14% |
100 |
| Age 65 or older |
63,430 |
12% |
86 |
| Employed full-time |
327,900 |
64% |
123 |
| Retired |
70,790 |
14% |
103 |
| Some college or higher |
290,800 |
57% |
104 |
| Married |
330,700 |
65% |
106 |
| Have children under age 12 |
164,400 |
32% |
100 |
| Have teenagers age 12-17 |
88,800 |
17% |
94 |
| HHI $30k-$49k |
123,400 |
24% |
93 |
| HHI $50k-$74k |
94,570 |
18% |
98 |
| HHI $75k-$99k |
110,400 |
22% |
124 |
| HHI $100k or more |
108,000 |
21% |
109 |
| Own home |
397,000 |
78% |
100 |
Source: Scarborough 2008, Release 1 (8 counties: Men; 511,900)
*Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult. |
|
| Buying Behavior of Men |
In the past year… |
Total Men |
% |
Index* |
| Bought men's casual clothing |
293,200 |
57% |
118 |
| Used stockbroker/online stock trading |
74,790 |
15% |
116 |
| Attended professional sports event |
213,200 |
42% |
110 |
| Made Internet purchase |
292,900 |
57% |
106 |
| Vacationed in Tennessee |
240,100 |
47% |
104 |
| Remodeled home |
304,400 |
59% |
103 |
| Bought furniture |
114,800 |
22% |
98 |
| Attended high school sports event |
98,210 |
19% |
94 |
In the past month… |
|
|
|
| Any sit-down restaurant |
422,400 |
83% |
96 |
| Attended the movies |
94,320 |
18% |
96 |
In the next year… |
|
|
|
| Buy a home |
24,060 |
5% |
96 |
| Buy a vehicle |
103,000 |
20% |
111 |
| Look for a job |
59,350 |
12% |
101 |
| Buy home electronics |
136,600 |
27% |
120 |
Source: Scarborough 2008, Release 1 (8 counties: Men; 511,900) |
