Snapshot of Job Seekers
|
| |
Total Adults |
% |
Index* |
| Men |
59,350 |
49% |
101 |
| Women |
62,790 |
51% |
99 |
| Age 18-34 |
60,240 |
49% |
157 |
| Age 35-44 |
28,190 |
23% |
113 |
| Age 45-54 |
19,870 |
16% |
84 |
| Age 55-64 |
10,650 |
9% |
61 |
| Age 65 or older |
3,198 |
3% |
18 |
| Employed full-time |
64,730 |
53% |
102 |
| Some college or higher |
70,930 |
58% |
106 |
| Married |
53,980 |
44% |
72 |
| Have children under age 12 |
43,540 |
36% |
112 |
| Have teenagers age 12-17 |
28,800 |
24% |
127 |
| HHI $30k-$49k |
45,060 |
37% |
142 |
| HHI $50k-$74k |
27,420 |
22% |
119 |
| HHI $75k-$99k |
16,290 |
13% |
77 |
| HHI $100k or more |
13,640 |
11% |
57 |
| Own home |
80,980 |
66% |
85 |
Source: Scarborough 2008, Release 1 (8 counties: Job Seekers: 122,100)
Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult.
|
|
| Buying Behavior of Job Seekers |
Education levels… |
Total Adults |
% |
|
| High school graduate |
36,700 |
30% |
90 |
| Some college |
40,200 |
33% |
118 |
| College graduate |
18,900 |
16% |
99 |
| Some post graduate |
1,300 |
1% |
51 |
| Post graduate |
10,300 |
9% |
95 |
Current profession… |
|
|
|
| White collar |
67,300 |
55% |
121 |
| Blue collar |
30,800 |
25% |
114 |
In the past year… |
|
|
|
| Continuing education |
19,300 |
16% |
121 |
| Attended job fair |
19,100 |
16% |
394 |
In the past month… |
|
|
|
| Read online job classifieds |
79,700 |
65% |
398 |
| Read newspaper classifieds |
48,800 |
40% |
106 |
Source: Scarborough 2008, Release 1 (8 counties: Job Seekers: 122,100) |
