Snapshot of Home Owners
|
| |
Total Adults |
% |
Index* |
| Men |
397,000 |
48% |
100 |
| Women |
427,500 |
52% |
100 |
| Age 18-34 |
215,500 |
26% |
83 |
| Age 35-44 |
173,000 |
21% |
103
|
| Age 45-54 |
176,200 |
21% |
110 |
| Age 55-64 |
130,800 |
16% |
111 |
| Age 65 or older |
129,000 |
16% |
108 |
| Employed full-time |
458,800 |
56% |
107 |
| Retired |
123,000 |
15% |
111 |
| Some college or higher |
503,400 |
61% |
112 |
| Married |
569,400 |
69% |
113 |
| Have children under age 12 |
266,600 |
32% |
101 |
| Have teenagers age 12-17 |
160,100 |
19% |
105 |
| HHI $30k-$49k |
192,700 |
23% |
90 |
| HHI $50k-$74k |
162,700 |
20% |
104 |
| HHI $75k-$99k |
172,600 |
21% |
120 |
| HHI $100k or more |
203,400 |
25% |
127 |
Source: Scarborough 2008, Release 1 (8 counties: Home Owners: 205,700)
|
|
| Buying Behavior of Home Owners |
In the past year… |
Total Adults |
% |
Index* |
| Remodeled home |
536,600 |
65% |
113 |
| Made Internet purchase |
482,800 |
59% |
109 |
| Bought furniture |
205,700 |
27% |
109 |
| Shopped home accessories |
697,600 |
85% |
103 |
In the next year… |
|
|
|
| Buy a home |
36,050 |
4% |
89 |
| Buy home electronics |
176,000 |
21% |
96 |
| Install home security system |
17,590 |
2% |
114 |
| Buy major appliance |
99,720 |
12% |
102 |
Source: Scarborough 2008 Release 1 (8 counties: Homeowners: 205,700)
*Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult. |
