Snapshot of Home Buyers
|
| |
Total Adults |
% |
Index* |
| Men |
24,060 |
46% |
96 |
| Women |
27,970 |
54% |
104 |
| Age 18-34 |
32,220 |
62% |
197 |
| Age 35-44 |
9,360 |
18% |
88 |
| Age 45-54 |
3,390 |
7% |
34 |
| Age 55-64 |
6,300 |
12% |
85 |
| Age 65 or older |
760 |
1% |
10 |
| Employed full-time |
28,870 |
55% |
107 |
| Some college or higher |
31,200 |
60% |
110 |
| Married |
28,540 |
55% |
90 |
| Have children under age 12 |
22,480 |
43% |
135 |
| Have teenagers age 12-17 |
15,600 |
30% |
162 |
| HHI $30k-$49k |
14,490 |
28% |
108 |
| HHI $50k-$74k |
5,880 |
11% |
60 |
| HHI $75k-$99k |
10,650 |
20% |
118 |
| HHI $100k or more |
14,640 |
28% |
145 |
| Own home |
36,050 |
69% |
89 |
Source: Scarborough 2008, Release 1 (8 counties: home buyer; 52,000)
Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult.
|
|
| Buying Behavior of Home Buyers |
In the past year… |
Total Adults |
% |
|
| Hired a real estate agent to buy a home |
15,830 |
30% |
|
| Hired a real estate agent to sell a home |
8,140 |
16% |
|
| Remodeled home |
34,210 |
66% |
|
| Bought furniture |
21,020 |
40% |
|
In the next year… |
|
|
|
| Buy home electronics |
24,800 |
48% |
|
| Install home security system |
8,240 |
16% |
|
| Buy major appliance |
19,270 |
37% |
|
| Buy a home - existing construction |
17,090 |
33% |
|
| Buy a home - new construction |
22,820 |
44% |
|
Currently have… |
|
|
|
| Home equity loan |
1,700 |
3% |
|
| Home mortgage |
21,300 |
41% |
|
Source: Scarborough 2008, Release 1 (8 counties: homebuyers: 52,000) |
