TN Media Solutions : Best Customers

Audience Segment Affluent Adults Automotive Buyers Baby Boomers Families Home Owners Job Seekers Men Seniors Women

Families

There are approximately 510,300 (43%) adults with children in the Nashville's market area. Families are 19% more likely to have household incomes between $75,000 and $99,000. Seventy-three percent of families have young children under age 12, and 47% have tweens or teens between the ages of 12-17.

Readership of Families

55% with The Tennessean and Tennessean.com
50% with The Tennessean
22% with Tennessean.com

Snapshot of Families
	Total Adults	%	Index*
Men	247,500	49%	100
Women	262,700	52%	100
Age 18-34	248,400	47%	152
Age 35-44	148,500	29%	148
Age 45-54	92,500	18%	92
Age 55-64	23,300	5%	30
65+ years	7,200	1%	10
HHI less than $50,000	170,70	34%	81
HHI $50,000 - $74,999	121,700	24%	116
HHI $75,000 - $99,999	108,500	21%	119
HHI $100,000 or more	109,300	21%	105
Married	344,600	5%	119
Have children under age 12	369,900	73%	234
Have teenagers age 12-17	237,200	47%	234
High school grad	175,100	34%	102
Some college	136,800	27%	95
College grad or higher	150,300	29%	109
Own	390,700	77%	99
Rent	101,200	20%	107
Home value under $300,000	303,800	60%	96
Home value $300,000 or more	86,900	17%	110
Time present in home less than 5 yrs	231,300	45%	121
Time present in home 5 yrs or more	279,000	55%	87

Buying Behavior of Families
In the past year…	Total Adults	%	Index*
Bought children's clothing	248,100	49%	171
Bought infant's clothing	170,500	21%	144
Attended high school sports event	182,400	36%	123
Visited zoo, aquarium	287,600	41%	123
Visited a theme park	179,500	35%	138
Bought furniture	140,500	28%	112
Made Internet purchase	358,700	70%	117
Remodeled home	30,900	6%	129
Vacationed in Tennessee	248,600	49%	110
In the past month…
Ate at any sit-down restaurant	435,400	85%	101
Attended the movies	150,200	29%	122
In the next year…
Buy a home	19,900	4%	140
Buy a vehicle	133,300	22%	133
Look for a job	54,300	11%	110
Buy home electronics	79,700	160%	134
Buy appliances	94,500	19%	134

Scarborough 2010, Release 1 (CBSA/13-county area: households with children 17 years or younger)

* Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult.