Snapshot of Families
|
| |
Total Adults |
% |
Index* |
| Men |
231,800 |
48% |
99 |
| Women |
236,000 |
52% |
101 |
| Age 18-34 |
205,500 |
46% |
145 |
| Age 35-44 |
152,600 |
34% |
166 |
| Age 45-54 |
70,570 |
16% |
81 |
| Age 55-64 |
16,170 |
4% |
25 |
| Age 65 or older |
5,011 |
1% |
8 |
| Employed full-time |
265,400 |
59% |
113 |
| Some college or higher |
255,400 |
57% |
118 |
| Married |
323,700 |
72% |
118 |
| Have children under age 12 |
339,600 |
76% |
236 |
| Have teenagers age 12-17 |
197,000 |
44% |
236 |
| HHI $30k-$49k |
101,200 |
22% |
87 |
| HHI $50k-$74k |
88,770 |
20% |
104 |
| HHI $75k-$99k |
91,630 |
20% |
117 |
| HHI $100k or more |
103,800 |
23% |
119 |
| Own home |
358,300 |
80% |
103 |
Source: Scarborough 2008, Release 1 (8 counties: Children in Household; 449,800)
*Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult. |
|
Buying Behavior of Families
|
In the past year… |
Total Adults |
% |
Index* |
| Bought children's clothing |
252,300 |
56% |
174 |
| Attended high school sports event |
147,700 |
33% |
162 |
| Visited zoo, aquarium |
232,900 |
52% |
151 |
| Visited a theme park |
135,800 |
30% |
147 |
| Bought furniture |
128,300 |
29% |
124 |
| Made Internet purchase |
296,500 |
66% |
122 |
| Remodeled home |
291,500 |
65% |
112 |
| Vacationed in Tennessee |
224,800 |
50% |
111 |
In the past month… |
|
|
|
| Ate at any sit-down restaurant |
388,800 |
86% |
101 |
| Attended the movies |
108,700 |
24% |
125 |
In the next year… |
|
|
|
| Buy a home |
30,470 |
7% |
138 |
| Buy a vehicle |
117,500 |
26% |
145 |
| Look for a job |
59,670 |
13% |
115 |
| Buy home electronics |
136,900 |
30% |
136 |
Source: Scarborough 2008 Release 1 (8 counties: Children in Household; 449,800) |
