Snapshot of Environmentally Friendly
|
| |
Total Adults |
% |
Index* |
| Men |
240,700 |
46% |
95 |
| Women |
280,900 |
54% |
105 |
| Age 18-34 |
149,000 |
29% |
93 |
| Age 35-44 |
105,000 |
20% |
102 |
| Age 45-54 |
104,200 |
20% |
101 |
| Age 55-64 |
83,300 |
16% |
106 |
| Age 65 or older |
79,900 |
15% |
104 |
| Married |
316,400 |
61% |
107 |
| Have children under age 12 |
162,500 |
31% |
101 |
| Have teenagers age 12-17 |
97,100 |
19% |
94 |
| High school grad |
187,100 |
36% |
106 |
| Some college |
140,300 |
27% |
95 |
| College grad or higher |
146,900 |
28% |
104 |
| HHI less than $50,000 |
215,300 |
41% |
100 |
| HHI $50,000 - $74,999 |
108,100 |
21% |
101 |
| HHI $75,000 - $99,999 |
90,700 |
17% |
97 |
| HHI $100,000 or more |
107,500 |
21% |
101 |
| Own home |
413,700 |
79% |
103 |
| Rent |
87,800 |
17% |
91 |
| Home value under $300,000 |
341,400 |
65% |
106 |
| Home value $300,000 or more |
72,200 |
14% |
90 |
| Time present in home less than 5 years |
186,400 |
36% |
95 |
| Time present in home 5 years or more |
335,200 |
64% |
103 |
|
|
Buying Behavior of Environmentally Friendly
|
|
Total Adults |
% |
Index* |
| Pay more for eco-friendly products and services |
64,100 |
12% |
229 |
| Buy organic or locally grown food |
226,900 |
44% |
229 |
| Use energy saving appliances |
160,200 |
31% |
109 |
| Plans to buy a hybrid vehicle |
23,100 |
4% |
229 |
In the past year… |
Used medical specialist |
429,500 |
82% |
104 |
| Made internet purchase |
306,300 |
59% |
98 |
| Bought men's clothing |
254,500 |
49% |
103 |
| Vacationed in Tennessee |
240,800 |
46% |
105 |
| Bought Women's clothing |
224,600 |
43% |
104 |
| Bought infants' or children's clothing |
201,700 |
39% |
114 |
| Attended a concert |
191,600 |
37% |
111 |
| Visited the zoo or aquarium |
190,700 |
37% |
111 |
| Camped, hiked or went backpacking |
118,500 |
23% |
103 |
| Used a day spa |
63,000 |
12% |
120 |
In the past month… |
|
|
|
| Ate at a sit-down restaurant |
451,300 |
87% |
102 |
| Attended the movies |
145,100 |
28% |
115 |
In the next year… |
|
|
|
| Buy a vehicle new/lease or used |
89,400 |
17% |
102 |
| Buy house or condo |
14,000 |
3% |
96 |
Source: Scarborough 2010, Release 1 (CBSA/13-county area: adults who participate in eco-friendly activities on a regular basis)
* Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult.
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