Snapshot of Baby Boomers
|
| |
Total Adults |
% |
Index* |
| Men |
194,130 |
49% |
100 |
| Women |
205,090 |
51% |
100 |
| 45 - 54 years |
223,710 |
56% |
283 |
| 55 - 64 years |
175,510 |
44% |
283 |
| HHI less than $50,000 |
149,440 |
37% |
93 |
| HHI $50,000 - $74,999 |
78,160 |
20% |
95 |
| HHI $75,000 - $99,999 |
68,230 |
17% |
96 |
| HHI $100,000 or more |
103,390 |
26% |
121 |
| Employed full-time |
213,660 |
54% |
111 |
| Retired |
38,040 |
10% |
74 |
| Married |
261,190 |
65% |
115 |
| Have children under age 12 |
57,630 |
14% |
47 |
Have teenagers age
12-17 |
69,580 |
17% |
87 |
| High school grad |
132,300 |
33% |
100 |
| Some college |
115,480 |
29% |
102 |
| College grad or higher |
122,590 |
31% |
110 |
| Own |
335,900 |
84% |
108 |
| Rent |
55,660 |
14% |
78 |
| Home value under $300,000 |
253,450 |
64% |
103 |
| Home value $300,000 or more |
82,450 |
21% |
126 |
| Time present in home less than 5 years |
102,860 |
26% |
69 |
| Time present in home 5 years or more |
296,360 |
74% |
119 |
|
| Buying Behavior of Baby Boomers |
In the past year… |
Total Adults |
% |
Index* |
| Used stockbroker/online stock trading |
48,860 |
12% |
97 |
| Attended ballet, opera, theater, symphony |
101,810 |
26% |
111 |
| Used a medical specialist |
318,710 |
80% |
100 |
| Remodeled home |
11,280 |
3% |
61 |
| Vacationed in Tennessee |
179,410 |
45% |
100 |
| Bought women's clothing, shoes |
125,560 |
52% |
110 |
| Bought men's clothing, shoes |
159,290 |
66% |
120 |
| Traveled by air for domestic vacation |
147,180 |
37% |
106 |
| Attended professional sports event |
144,070 |
36% |
89 |
| Made Internet purchase |
230,740 |
58% |
95 |
| Attended an art or other museum, arts & crafts fair |
126,370 |
32% |
111 |
In the past month… |
|
|
|
| Ate in upscale restaurant |
64,590 |
16% |
100 |
| Ate in sit-down restaurant |
338,560 |
85% |
100 |
| Attended the movies |
89,020 |
22% |
91 |
In the next year… |
|
|
|
| Buy a home |
6,020 |
2% |
57 |
| Buy/lease a vehicle |
67,530 |
17% |
104 |
| Look for a job |
40,130 |
10% |
104 |
Source: Scarborough 2010, Release 1 (8 counties: adults age 45 - 64 years)
* Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult. |
