Snapshot of Auto Buyers
|
| |
Total Adults |
% |
Index* |
| Men |
97,450 |
53% |
109 |
| Women |
88,520 |
47% |
92 |
| Age 18-34 |
55,440 |
30 |
99 |
| Age 35-44 |
46,870 |
26% |
131 |
| Age 45-54 |
45,360 |
25% |
124 |
| Age 55-64 |
22,170 |
12% |
78 |
| Age 65 or older |
14,120 |
8% |
52 |
| HHI less than $50,000 |
48,110 |
26% |
65 |
| HHI $50,000 - $74,999 |
43,630 |
24% |
115 |
| HHI $75,000 - $99,999 |
34,770 |
19% |
106 |
| HHI $100,000 or more |
57,450 |
31% |
146 |
| Married |
120,600 |
66% |
115 |
| Have children under age 12 |
89,980 |
49% |
158 |
Have teenagers age
12-17 |
37,610 |
20% |
102 |
| High school grad |
44,250 |
24% |
73 |
| Some college |
46,300 |
25% |
88 |
| College graduate or higher |
71,518 |
39% |
139 |
| Own home |
144,820 |
79% |
101 |
| Rent |
36,450 |
20% |
111 |
| Home value under $300,000 |
106,874 |
58% |
94 |
| Home value $300,000 or more |
37,946 |
21% |
126 |
| Time present in home less than 5 years |
85,448 |
46% |
124 |
| Time present in home 5 years or more |
98,531 |
54% |
86 |
|
|
Buying Behavior of Auto Buyers
|
Last vehicle purchased… |
Total Adults |
% |
|
| Domestic |
119,290 |
65% |
|
| Foreign |
61,080 |
33% |
|
| Bought new |
53,280 |
29% |
|
| Bought used |
116,720 |
63% |
|
| Leased |
10,370 |
6% |
|
Plans to buy next 12 months… |
|
|
|
| New vehicle |
46,990 |
25% |
|
| Used vehicle |
140,350 |
76% |
|
| Hybrid vehicle |
5,940 |
2% |
|
Plan to pay for next new vehicle… |
|
|
|
| Under $20,000 |
19,180 |
10% |
|
| $20,000 - $29,999 |
16,530 |
9% |
|
| $30,000 - $44,999 |
7,660 |
4% |
|
| $45,000 or more |
430 |
.02% |
|
Type of new vehicle plan to buy… |
|
|
|
| Compact car |
2,030 |
1% |
|
| Full-size, luxury, Midsize |
6,200 |
3% |
|
| SUV, truck, Van, mini-van |
13,500 |
6% |
|
Source: Scarborough 2010, Release 1 (8 counties: plans to buy a used or new/lease vehicle in next 12 months)
* Index is defined as the number above or below 100 (100 representing average) indicating how much an audience is likely to represent a particular pattern or behavior compared to the average Middle Tennessee adult.
|
